In the first week of September the Incubate festival will turn the city inside out. Literally, because Tilburg is a platform for the global art project called ‘Inside Out’.
The idea behind the project is simple: people make art and the streets are the largest gallery in the world. The success of “Inside Out” in Tilburg depends on the participation of businesses and citizens. Anyone can participate in four steps: you take a portrait of a mother, then upload the picture on the website of the project. For ten euros, the picture in printed in New York in poster-size and returned. It is then up to you to paste the portrait somewhere.
This year Incubate chose the topic of mothers because “the artist wants to see a group working on an original theme. It is a theme that many people will relate to.” Incubate provides in the city huge columns with posters of mothers, the rest depends largely on the involvement of volunteers and businesses.
With the cooperation of the Tilburg citizens Incubate hopes to distribute at least 5,000 posters. The project is typical of Incubate. During the art project “Play me, I’m yours” the festival organizers put one hundred pianos around Tilburg. With the help of volunteers the pianos were i a city for a week.
On the campus of the university there were also some pianos that were played by many staff members and students. The university wants to bring the new project to campus. In a tweet Hans van Driel, vice-dean of the faculty of humanities education, wrote that the university “would like to work on the project.” According to him there is still not much to tell: “The university campus is like a landmark, as most places in Tilburg. The university will soon discuss how we can shape it.” Van Driel wants to see how the university community can contribute to this project: ” with 1400 employees and roughly 14,000 students, we should still receive an attractive artistic contribution . “